Last updated on October 13, 2017.
The LKQD Advertising Platform
The LKQD Platform helps publishers and advertiser groups power their business by generating revenue from advertisements. To help publishers and advertisers groups serve accurate and relevant ads, we collect and use a variety of information through our platform, which we describe below.
About Data Collected and Used by the LKQD Platform
We collect information about viewers of the advertisements that are made available through our platform. The primary purpose for collecting this information is to enhance the likelihood that an advertisement seen by a viewer is relevant to the viewer. We also use the data we collect to improve and analyze our service, create new services, and report performance metrics to our customers. The information we collect is not intended to personally identify a specific viewer. For example, we do not collect a viewer’s name, address, phone number, or account information. Instead, we collect information that indicates that a specific device tends to be used in ways that suggest certain types of advertisements would be relevant to the device’s user.
The data the LKQD Platform collects and uses includes:
- The type of browser, hardware model, operating system, unique device identifiers, and IP address
- Device IDs associated with a User’s mobile device. This includes mobile advertising identifiers such as Apple’s IDFA and Android’s Advertising ID.
- Information about websites, applications, and other content that you interact with, which may be tied to a unique identifier, and can include the date and time of your visit to a website, and the referring URL or mobile application name.
- Unique identifiers that we, or a partner of LKQD has associated with a User’s browser, through browser “cookies”, or similar locally stored objects or code.
How we use the data we collect
The purpose for collecting this information is to enhance the likelihood that an advertisement seen by a viewer is relevant to the viewer. We also use the data we collect to improve and analyze our service, create new services, and report performance metrics to our customers. The information we collect is not intended to personally identify a specific viewer. For example, we do not collect a viewer’s name, address, phone number, or account information. Instead, we collect information that indicates that a specific device tends to be used in ways that suggest certain types of advertisements would be relevant to the device’s user. We may use the data to create, or collect from LKQD partners, data segments associated with UIDs, cookies, or device advertising IDs. Data Segments may be based on inferred interests or geo-graphic locations, such as those collected by mobile applications.
Protecting the Data We Collect
Please note that while our products and services are used to display targeted advertising on webpages, we do not collect personal information from the individual viewing the web page. All the data that our products and services use for targeting purposes is anonymous.
You will need to repeat this process on each device or browser you wish to opt out.
To opt-out of online tracking and ad targeting, please visit our Opt Out page: http://ad.lkqd.net/optout/optout.html
or via the opt out page maintained by the Digital Advertising Alliance, or DAA: http://www.aboutads.info/choices/
Your choices for this browser do not apply to data collection in mobile apps. To separately make choices for mobile apps on a mobile device, you can download DAA's AppChoices application from your device's app store.
Contact us at the address below if you want us to change or delete any information that we have about you. We will respond to your request to access, update, or delete your information within ten (10) business days. Before we are able to provide you with any information, correct any inaccuracies, or delete any information, however, we may ask you to verify your identity.
Our Data Collection Practices on our Website
The personal information we collect on our website includes name, e-mail address, user name, and password. Other personal information that you may submit is clearly labeled at the time you submit it. We use the information that we collect to provide our services, to update you about our products and services, and to improve our site.
We do not respond to your browser’s “do not track” signals or other mechanisms for indicating your preference regarding the collection personally identifiable information because we do not track you over time or across third-party Web sites or online services. Similarly, we do not permit third parties to collection personally identifiable information about your online activities when you use our website.
When you pay for using our products and services, we collect the personal information needed to complete the transaction. This information includes your name, billing address, card number, and other necessary information, all of which is clearly labeled on the form you use to submit payment. We use an unaffiliated, payment processing company to process your payment. We transfer your payment information—and you authorize us to do so—to this company solely for this purpose. The company does not retain, share, store, or use personally identifiable information for any other purposes.
Anything you send us, post, or use with our products and services, such as emails or voice recordings, or if other users or third parties send us anything about your activities or postings, we will collect such information into a file specific to you. We use information in the file that we maintain for you, and other information that we obtain from your use of the products and services, to resolve disputes, troubleshoot problems, and enforce agreements.
This website is directed at adults, not to anyone under the age of 18. We do not knowingly collect personally identifiable information from children under the age of 13, nor do we knowingly distribute such information. We do not knowingly allow children under the age of 13 to publicly post or otherwise distribute personally identifiable contact information through our website. Similarly, because we do not collect any personally identifiable information from children under the age of 13, we do not condition the participation of a child under 13 in activities on providing personally identifiable information. If we become aware that we have inadvertently received personally identifiable information from someone under the age of 13, we will delete such information from our records. If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of 13.
We may share your information if our company is involved in a sale, merger, or similar transaction. Lastly, we may share your information in other ways, and may request your consent to do so.