Company Builds upon Success in Mobile to Launch Multi-Screen Solution as Ad Delivery Technologies Converge
Foothill Ranch, CA (AUGUST 12, 2015) — Likqid Media Inc, today officially unveils LKQD®, a multi-screen video monetization platform for Publishers. LKQD® provides Publishers with unified video ad serving technology to streamline operations across every digital content access point:
- Mobile Applications
- Mobile Websites
- Personal Computers
- Internet Connected TVs
Building upon its tremendous adoption in the mobile video ecosystem, LKQD®’s HTML5-based VPAID compliant player enables Publishers to seamlessly deliver video monetization solutions in HTML5 environments on any screen.
LKQD®’s proprietary ad server empowers Publishers to efficiently and effectively manage video monetization with a self-serve user interface, multi-screen ad selection engine, and real-time reporting system, capable of operating at massive scale. “Since we launched in the mobile video space last year, we’ve seen incredible growth as Publishers have vetted and integrated LKQD® as their primary mobile HTML5 video ad platform.” said Brian DeFrancesco, CEO, Likqid Media, Inc.
DeFrancesco said the LKQD® Platform currently powers video advertising operations for over 120 companies globally; processes over 10 Billion ad requests per day; and currently reaches over 230 Million consumers on their mobile devices in the United States alone.
HTML5 has always been the standard for video delivery on mobile and connected TV devices, while the legacy Desktop ecosystem was built on Adobe Flash. However, recent trends have significantly accelerated Desktop’s migration to HTML5, creating a complexity of migration concerns for Publishers.
LKQD®'s technology, built from the ground up on HTML5, provides Publishers with a self-serve platform to migrate their existing Desktop Flash-based operations and utilize a single platform to effectively manage all of their video activity.
“Our business is built on solving the complex technology challenges that impede Publishers from successfully offering streamlined, brand-focused, video monetization solutions at scale across all screens,” DeFrancesco explained. “As an innovative technology company, we solve these challenges, simplify the solutions, and then put tools in the hands of our clients that enable them to thrive.”
In less than two years, LKQD® has quickly risen to become a leading independent ad platform for Publishers and now the first to offer a true HTML5 “video everywhere” product line through a proprietary VPAID compatible player and enterprise ad server. LKQD®’s mission is to provide one platform that truly streamlines digital video operations for Publishers: one player, one ad server, every screen. For more information, please visit www.lkqd.com