LKQD Technologies Announces 180% Annual Growth; Now Second Largest US Video Advertising Platform

LKQD Technologies, the leading independent video advertising infrastructure company, announced it has achieved 180 percent revenue growth for the first half of 2017 compared to the same time period last year. This significant growth is being fueled by increased publisher and advertiser adoption of the company’s fast, flexible, and scalable video advertising technology. Moreover, the company’s growth is outpacing by more than 8X the overall US video advertising market which, according to BI Insider’s analysis of the latest IAB Internet Advertising Revenue Report, is expected to grow nearly 22% percent this year.

LKQD is the second largest video advertising platform in the US, (comScore Video Metrix®, Video Ad Ecosystem rankings, May, 2017), and reaches 109 million US online video viewers. The company’s Infrastructure as a Service (IaaS) technology provides ad serving, reporting, and data tools to manage video campaigns, programmatic partnerships, and open marketplace partnerships all in one platform. Over the past twelve months the company has expanded its technology to meet increasing demand for its products and solutions among digital publishers and media partners as well as advertisers, Demand Side Platforms, (DSPs), and Agency Trading Desks, (ATDs). Meanwhile, the company has also tripled the number of customers using the LKQD platform, driven a 5x increase in programmatic ad spending across its technology, expanded its Southern California and New York offices, and nearly doubled the number of employees.

Among the hundreds of customers that rely on LKQD technology, Lori Dillender, Chief Executive Officer of Division D, commented, “Division D has experienced huge growth in video advertising in the past year. We’ve come to trust LKQD as a key video advertising technology partner as we’ve scaled our business facilitating digital media buys between top brands and publishers.”

"We're proud to have earned our reputation for developing technology that enables customers to power their entire video advertising businesses and of the growth that has resulted,” said LKQD Chief Executive Officer Brian DeFrancesco. “As the digital advertising industry moves toward greater technology adoption, LKQD has continued to focus on expanding our infrastructure to deliver greater flexibility, control, and transparency for both sellers and buyers,” he added.

Contributing to this momentum, the company completed a data center expansion backed by a hybrid cloud infrastructure powered by more than 45,000 Central Processing Units (CPUs). The LKQD platform currently processes more than 5 million requests per second and captures more than 800 billion events daily, enabling customers to transact at scale and with robust real-time data and analytics. Additionally, the company released a number of industry-leading products and solutions over the last twelve months, including:

  • Data Management Platform (DMP) - As digital publishers seek to capitalize on their unique assets to expand their video advertising businesses, the LKQD DMP has enabled them to harness their data for use at scale with total trust, control, and transparency.  

  • Fusion - As desktop ad delivery continues to transition from Flash to HTML5, LKQD Fusion has enabled hundreds of publishers and media partners to quickly scale delivery of video ads across screens and formats.

  • Cross-Device Delivery - As consumer viewing habits and engagement evolves, LKQD has launched cross-device ad delivery with multidimensional analytics and reporting, giving buyers and sellers the power to efficiently reach audiences across every screen.

  • Live Reporting - By introducing live reporting, LKQD has provided buyers and sellers with increased transparency and, for the first time, real-time visibility and flexibility that helps them drive media efficiencies.

  • Quality Inventory Controls - According to eMarketer, by 2018 nearly three-quarters of all video ad dollars will transact programmatically. As advertisers and their buying partners navigate this trend, LKQD has developed a suite of integrated inventory quality solutions that give publishers control to filter, verify, and validate their inventory for advertisers and buying partners.  

 

About LKQD Technologies
LKQD builds technology that improves video advertising. Our open infrastructure powers a flexible and scalable end-to-end technology stack that enables digital video sellers and buyers to build and grow their businesses. LKQD’s Infrastructure as a Service (IaaS) technology provides a suite of integrated solutions from centralized ad serving, data management and advanced reporting, to highly scalable inventory and demand. Hundreds of companies leverage our technology to power their entire video advertising business and customize solutions to efficiently scale across mobile, desktop, and connected TV.

 

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CONTACT:

LKQD Technologies
Christine Schoultz
Phone: (949) 916-3899
Email: pr@lkqd.com

LKQD Bolsters Senior Leadership Team with the Addition of Christine Schoultz as Vice President of Marketing

FOOTHILL RANCH, Calif.  LKQD Technologies, the California-based video advertising platform, is proud to announce Christine Schoultz has joined the company as vice president of marketing. Schoultz brings twenty years of demonstrated success leading the marketing efforts for high-growth technology companies. In her new role, Schoultz will spearhead all aspects of LKQD’s marketing functions including strategy, brand development, and marketing communications.

“Since the company first launched in 2014, LKQD has focused their time on expanding their infrastructure and building great products,” Schoultz commented. “I’m thrilled to join the team to help them start to tell their amazing growth story, build their brand, and expand awareness of their products.”

Throughout her career, Schoultz has been a key driver of market awareness, differentiation, and revenue at technology companies. In prior roles, she led the marketing efforts at multiple digital advertising companies including BrightRoll and SpecificMedia, among others.

“We’re excited to have a proven technology marketing leader in place to help tell our outstanding growth story, evangelize our brand, and expand our market presence,” said LKQD Chief Operating Officer Scott Alexander. “Christine is a strategic addition to our leadership team and signals the next phase in our evolution. It’s reassuring to have such an experienced professional to lead this critical part of our business.”

About LKQD Technologies

LKQD Technologies provides enterprise video ad technology infrastructure for publishers and advertisers on all screens. Founded in 2014 by industry veterans, LKQD’s full stack offering provides scalable systems for ad serving, mediation, programmatic auctions, and advanced reporting. For more information visit: www.lkqd.com.

 

LKQD™ Opens Flash-HTML5 FUSION Video Ad Technology to All Premium Publishers

Company Extends Ad Platform Offering With Hybrid Video Solution.

FOOTHILL RANCH, CA - ( July 20, 2016) - Likqid Media, Inc. has announced that LKQD FUSION technology is now available to all premium publishers globally. LKQD FUSION addresses the technical and operational challenges encountered by Publishers and Advertisers as digital video struggles to transition from Flash to HTML5.

LKQD FUSION provides real-time communication and functionality 'bridges' between Flash and HTML5 video ads. This enables Publishers to support video ads from all Advertisers regardless if they have transitioned to HTML5 or still utilize Flash. LKQD FUSION's single tag solution alleviates Publisher's all or nothing dilemma to use either Flash or HTML5 for video delivery by supporting both types of ads regardless of a Publisher's configuration. LKQD FUSION partners can maximize their revenue by delivering both Flash and HTML5 video ads on all inventory while also becoming fully prepared for the inevitable end of Flash.

"As a leader in digital video technology, LKQD™ provides solutions to solve complex technical and operations challenges across all screens", said Brian DeFrancesco, CEO of Likqid Media. "LKQD FUSION is another example of our commitment to provide unique solutions to solve Publisher and Advertiser challenges, spearhead innovation, and drive the industry forward."

Likqid Media has launched LKQD FUSION with several partners and the results have been outstanding. "We work with the largest names in digital media publishing and needed a best-in-class video advertising platform that would work seamlessly with any format across desktop and mobile. LKQD FUSION technology provided the exact solution we were looking for," said Tom Hallett, Vice President of Engineering at Tout.

For Advertisers, transitioning all digital video to HTML5 is not trivial. Ads are comprised of various assets, tracking, and verification components, often from independent vendors, and must support Publisher delivery frameworks and mediation layers. The challenge this creates for advertiser platforms is being able to work with progressive publishers using HTML5 when not all ads are compatible with this standard. Alternatively, catering to Flash publishers creates problems as browsers auto-pause and increasingly phase out Flash.

LKQD FUSION solves these challenges for Advertisers by enabling access to the same pool of premium inventory regardless if their ads have been converted to HTML5, still utilize Flash, or are unsure which to use to reach their audiences everywhere. "LKQD™ has been a great partner of ours, both in addressing the current needs of the market across all screens, as well as by aiding the growth of HTML5 video through LKQD FUSION," said Jon Levinson, Senior Director of Partnerships at TubeMogul.

LKQD FUSION is a core addition to the LKQD™ Platform which provides engaging formats, ad serving, mediation, and programmatic video advertising across all screens for over 250 clients and reaches more than 550 million consumers globally [Source: Quantcast].

About Likqid Media, Inc.

Likqid Media's mission is to solve the problems of the advertising industry through technology solutions. Likqid Media's leading independent video advertising self-serve platform LKQD™, offers best-in-class ad serving, mediation, and programmatic capabilities on all screens. Founded in 2014, Likqid Media's senior team is led by its founders, Brian DeFrancesco (CEO) and Christophe Clapp (CTO). Likqid Media is headquartered in Foothill Ranch, California. For more information visit: www.lkqd.com.

LKQD™ a Leading Independent Video Ad Platform, Taps zvelo® to Ensure Brand Safety

Greenwood Village, Colorado – December 9, 2015 – zvelo, the leading provider of website content categorization and malicious detection services and LKQD™, a digital advertising platform that enables publishers to serve video ads across multiple devices and formats, today announced a partnership to deploy zvelo brand safety services across the LKQD media platform inventory.

LKQD is committed to quality, brand safety, and pushing the advertising industry forward through innovative technology. To ensure safety for advertisers, LKQD pre-screens all publishers prior to on-boarding. LKQD implemented zveloLOGIC™, a highly scalable URL database and brand safety classification engine, to optimize the on-boarding process as well as provide ongoing safety and categorization as their publishers grow on the platform.

zveloLOGIC covers over 99.9% of the active Web, providing deep insight into the content and context of web pages in nearly 500 categories supporting over 200 languages. zvelo delivers the industry’s broadest coverage of objectionable content in categories such as pornography, hate speech, violence, piracy and malicious detection to name a few. LKQD is a large scale independent video advertising platform that allows publishers self-service access to manage, deliver, and track video ads across multiple devices.

Using zveloLOGIC, LKQD can immediately identify new URLs submitted through the self-service platform calling out pornography, malicious sites and other objectionable content as not being brand safe.

Web pages with objectionable and malware content introduce risk for the buyer, seller and consumer and threatens the rapid growth of programmatic advertising,” says zvelo CEO Jeff Finn. “We’re excited to join forces with innovators like LKQD to help make the web a safer and more effective place for digital advertising.

LKQD is focused on building scalable technology solutions to address advertising market challenges. Where LKQD’s technology is focused on our full stack ad-serving platform, zvelo takes a highly scalable and technology-first approach to categorizing the web, providing the global coverage that our customer base demands. LKQD and zvelo share a passion for creating scalable technologies that help push the advertising market forward, so the partnership has been a great fit for us from both a business and strategic alignment standpoint,” says Scott Alexander, LKQD COO.

 

About LKQD Media
LKQD is a leading independent ad platform for Publishers. LKQD’s mission is to provide innovative technology solutions to solve the problems of a complex multi-device video ecosystem. We provide one platform that streamlines digital video operations for Publishers: one player, one ad server, every screen. For more information, please visit www.lkqd.com.

 

About zvelo, Inc.
As the proven market leader for content and contextual categorization, as well as malicious and botnet detection, zvelo is the trusted partner for the market’s preeminent ad tech, network security and mobile subscriber analytics vendors. zvelo solves a diverse range of client business needs including brand safety, web filtering, contextual targeting, subscriber analytics and ad fraud prevention. The processing power, accuracy, coverage and speed of zvelo technology delivers the fastest real-time updates available today.

Learn more at: www.zvelo.com

LKQD Announces Invalid Traffic Protection

The LKQD™ Product team is pleased to announce Invalid Traffic Protection across the LKQD™ Platform

At LKQD we focus on providing solutions to solve the complex technology challenges that limit the growth of publishers and advertisers in the multi-channel video advertising space.  We are constantly innovating to ensure the LKQD Platform enables our partners to have access to the best resources, tools, and knowledge to grow their businesses.

Today we are announcing the launch of an Invalid Traffic Protection (ITP) program.  This new program is designed to help protect our platform partners from suspicious and malicious traffic.  This will help to prevent partners from experiencing collection issues associated with invalid traffic as well as provide buying and selling confidence when working with partners on the LKQD Platform.  

Using LKQD’s massive scale and platform insights to spot traffic anomalies combined with support from third party fraud and brand safety partners, the LKQD platform will now assist in reporting and filtering inbound suspicious and invalid traffic.


The ITP program will roll out across the platform in stages according to the schedule below:

  • November 2, 2015:  Mobile Apps
  • December 1, 2015:  Mobile Web
  • March 1, 2016:  Desktop & Connected TV


For more details about the ITP program and to stay informed of policy updates, please visit the compliance section of our wiki: https://wiki.lkqd.com/display/policies/Invalid+Traffic+Protection

Starting this week, LKQD platform partners will receive notifications regarding current Mobile App supply sources in their account that are in violation of the traffic policies and guidelines for reducing further occurrences.

Thank you for joining us in our commitment to support quality traffic and create the most premium platform for you and your partners.

AnyClip Extends Reach of Licensed Content through Partnership with LKQD®

TEL AVIV, Israel -- AnyClip, a content marketing and media platform that connects top advertisers and publishers with premium video content, today announced a partnership with LKQD®, an ad serving solution built specifically for publishers to provide a screen-agnostic premium video monetization solution. The agreement will extend the reach of AnyClip’s library of licensed content to smartphones, tablets, Smart TVs, and streaming devices.

“Advertisers today can be overwhelmed by both the number of video producers creating content and the variety of devices on which those videos will be viewed”

Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, has lead to an eightfold increase in the number of mobile videos viewed in the past three years. Today nearly half of all online video is consumed via mobile device or tablet, meaning advertisers must identify and implement compelling experiences for handheld devices to retain their share of voice. In addition to smartphones and tablets, analysts such as Parks Associates estimate that around 18 million U.S. households have some form of streaming device and predict the category will grow more than 400% by 2019.

“LKQD’s innovative team has built the perfect match for us as we expand our efforts to deliver premium, licensed content to advertisers, publishers, and viewers,” said Daryl McNutt, Chief Marketing Officer of AnyClip. “Their mobile platform fits AnyClip’s vision of providing state-of-the-art video and content delivery across all devices. Merging LKQD’s valuable ad serving solution with our licensed content will further benefit our partners and customers.”

LKQD’s ad serving platform pairs with a feature-rich video player to enable easy set-up and scalability for publishers, enabling them to reach their audience regardless of which screen they’re using. This is achieved through the use of HTML5, which offers the flexibility to deliver device-agnostic viewing experiences. The partnership between AnyClip and LKQD allows publishers to incorporate licensed video clips into their content, while also monetizing through AnyClip’s advertiser relationships and dynamic, in-stream ad capabilities.

“Advertisers today can be overwhelmed by both the number of video producers creating content and the variety of devices on which those videos will be viewed,” said Brian DeFrancesco, CEO and co-founder of LKQD. “AnyClip’s commitment to premium content and their progressive leadership in programmatic selling makes them an ideal partner for LKQD’s Marketplace and buyers seeking quality programmatic inventory and impactful ways to reach their audience.”

The partnership will provide programmatic verification of mobile inventory by industry leading brand analytics partners to ensure brand protection and provide inventory transparency.  For more information, visit http://solutions.anyclip.com

About AnyClip

AnyClip is a content marketing platform that connects top advertisers and publishers through premium video, offering in-stream targeting to create meaningful audience experiences. The company's data-driven approach to video delivery empowers brands to effectively match relevant playlists to more than 80 million unique viewers monthly by verticals and audience characteristics across any screen. Leveraging industry-leading technology and data expertise, AnyClip protects brands from inappropriate or unsafe content by blocking non-human and malicious traffic on multiple levels through its proprietary SafePlay™ player widget. ComScore consistently ranks AnyClip among the top 10 largest online video content properties in the U.S. with a content library of over 200k licensed clips. Backed by Jerusalem Venture Partners, Ervington Investments, Limelight Networks, and GTI Capital Group, the company is headquartered in Tel Aviv, with offices in Jerusalem, San Francisco, and New York. For more information, visit solutions.anyclip.com and follow us on Twitter @anyclip.

About LKQD®

In less than two years, LKQD® has quickly risen to become a leading independent ad platform for Publishers and now one of the first to offer a true HTML5 “video everywhere” product line through a proprietary VPAID compatible player and enterprise ad server. LKQD®’s mission is to provide one platform that truly streamlines digital video operations for publishers: one player, one ad server, every screen.

Quantcast: LKQD Establishes Their Platform As A Top Tier Mobile Advertising Network

THE CHALLENGE
Likqid Media knew that the LKQD platform was already one of the largest mobile video networks based on their internal numbers, but to successfully launch their cross-channel platform they wanted to validate the reach they had in mobile with third party reporting. However, other audience measurement vendors did not offer a tracking solution that was focused on providing tracking for cross-channel platforms such as LKQD.

Verifying the scale of our mobile video business relative to other networks helped guide our decision to enter into the multi-channel video space. Quantcast proved to be a flexible audience measurement solution that we could implement in any video environment.”

Scott Alexander, COO, LKQD

 

THE SOLUTION
Likqid Media turned to Quantcast Measure to accurately showcase their platform’s reach:

  • Flexible Implementation: Likqid Media was able to implement the Quantcast Measure tag, so that they could measure their video advertising units in any video player.
  • Cross-Platform Measurement: The LKQD “video everywhere” platform has to run on any screen to deliver that promise, whether the video is in a mobile app, on the web or on a connected TV. Quantcast Measure allows Likqid Media to report across all of those devices and break out their audience reach by platform.
  • Competitive Benchmarks: Using Quantcast’s Network Ranks, Likqid Media was able to verify that LKQD is one of the largest mobile ad networks publicly measured by Quantcast.

THE RESULTS
Likqid Media confirmed that the LKQD platform is the fifth largest mobile advertising platform according to Quantcast’s public rankings. As the only platform in the top 5 with an exclusive focus on video, and a total cross-platform monthly reach of 230 million unique users in the U.S., LKQD verified their leading position in the mobile video advertising space.

*Press Release available at Quantcast.com

 

LKQD® Debuts HTML5 “Video Everywhere” Ad Platform for Publishers

Company Builds upon Success in Mobile to Launch Multi-Screen Solution as Ad Delivery Technologies Converge

Foothill Ranch, CA (AUGUST 12, 2015) — Likqid Media Inc, today officially unveils LKQD®, a multi-screen video monetization platform for Publishers. LKQD® provides Publishers with unified video ad serving technology to streamline operations across every digital content access point:

  • Mobile Applications
  • Mobile Websites
  • Personal Computers
  • Internet Connected TVs  

Building upon its tremendous adoption in the mobile video ecosystem, LKQD®’s HTML5-based VPAID compliant player enables Publishers to seamlessly deliver video monetization solutions in HTML5 environments on any screen.  

LKQD®’s proprietary ad server empowers Publishers to efficiently and effectively manage video monetization with a self-serve user interface, multi-screen ad selection engine, and real-time reporting system, capable of operating at massive scale. “Since we launched in the mobile video space last year, we’ve seen incredible growth as Publishers have vetted and integrated LKQD® as their primary mobile HTML5 video ad platform.” said Brian DeFrancesco, CEO, Likqid Media, Inc.  

DeFrancesco said the LKQD® Platform currently powers video advertising operations for over 120 companies globally; processes over 10 Billion ad requests per day; and currently reaches over 230 Million consumers on their mobile devices in the United States alone.

HTML5 has always been the standard for video delivery on mobile and connected TV devices, while the legacy Desktop ecosystem was built on Adobe Flash.  However, recent trends have significantly accelerated Desktop’s migration to HTML5, creating a complexity of migration concerns for Publishers.  

LKQD®'s technology, built from the ground up on HTML5, provides Publishers with a self-serve platform to migrate their existing Desktop Flash-based operations and utilize a single platform to effectively manage all of their video activity.

“Our business is built on solving the complex technology challenges that impede Publishers from successfully offering streamlined, brand-focused, video monetization solutions at scale across all screens,” DeFrancesco explained. “As an innovative technology company, we solve these challenges, simplify the solutions, and then put tools in the hands of our clients that enable them to thrive.”

 

About LKQD®
In less than two years, LKQD® has quickly risen to become a leading independent ad platform for Publishers and now the first to offer a true HTML5 “video everywhere” product line through a proprietary VPAID compatible player and enterprise ad server. LKQD®’s mission is to provide one platform that truly streamlines digital video operations for Publishers: one player, one ad server, every screen. For more information, please visit www.lkqd.com